In Korea, Valentine’s Day has a twist. On February 14th, it’s traditionally women who give gifts — typically chocolate — to men. Then on March 14th (White Day), men reciprocate. And on April 14th, those who received nothing on either day gather to eat black bean noodles (jajangmyeon) on “Black Day” — a commiseration meal that somehow became a beloved tradition.
The point is: in Korean culture, food is the medium through which emotion is expressed. Love, disappointment, celebration, consolation — all of it gets a dish.
We love this. It’s the most honest relationship between food and feeling.
This Valentine’s Day, whatever the occasion calls for — celebration or consolation, romance or solo self-care — we have a bowl for you. Hungry Korean. The Soul of Modern Seoul. Ready when you are. ❤️